“No one can argue that the craft beer explosion has been nothing short of revolutionary,” says febrewery founder, Chris de Beer. “As an ardent beer drinker and supporter of local businesses, the time seemed right to show discerning restaurant-goers and avid craft beer enthusiasts that their two passions can mix. That is febrewery!”
febrewery is being launched in Johannesburg and will run for the entire month with partner restaurants, Beefcakes Burger Bar and Rabbit in the Moon in Illovo and Rocket in Parkhurst and Rivonia. It is anticipated that this will be a national initiative from 2015.
Continues de Beer, “Each restaurant has selected three main dishes that our resident ‘go-to-craft-beer-guru’ Jason Cederwall from Craft Liquor Merchants has paired with an authentic local craft beer. We’ve tried to mix it up so restaurant patrons will be able to enjoy their favourite local brew or restaurant dish, but also have the opportunity to experience new and exciting combinations throughout the campaign.”
Education is a major cornerstone of the febrewery initiative which is why each paired dish will come with tasting notes.
“For a long time, wine has always been the category of choice to pair with food. febrewery will offer patrons a taste experience that goes beyond just ordering a beer with a meal.”
As part of the febrewery initiative, local app-based cab service, SnappCab is the official transport partner.
“Responsible drinking and not driving is a cornerstone to the success of febrewery,” continues de Beer. “SnappCab is a logical solution for the ‘friends of febrewery’ and restaurant-goers to use. The service is available via the web or through the Apple App Store, on Google Play and through Blackberry World and we encourage everyone to sign up.”
febrewery runs from February 1st – February 28th 2014 at all participating restaurants.
Follow @febrewery on twitter or like facebook.com/febrewery for regular updates.
For more information on Craft Liquor Merchants please log on to: www.craftliquormerchants.co.za
For more information on SnappCab please log on to www.snappcab.com
For more information and reservations for the febrewery partner restaurants, please contact:
Beefcakes Burger Bar: +27 11 447 5266
Rabbit in the Moon: +27 11 447 6720
Rocket (Parkhurst): +27 11 880 6102
Rocket (Rivonia): +27 11 234 8807